CX/UX Lead at Alfa Bank.
I have 6 years of experience at CX/UX-research and service design. As a designer and researcher I worked with companies from industries like: banking, e-com, telecom, agriculture, government services, education, etc.
In my work I focus on implementing the UX-discovery process in product teams, on using and making new research methods and tools to better understand human needs and on ensuring the priority of the better UX in design decisions.
I have 6 years of experience at CX/UX-research and service design. As a designer and researcher I worked with companies from industries like: banking, e-com, telecom, agriculture, government services, education, etc.
In my work I focus on implementing the UX-discovery process in product teams, on using and making new research methods and tools to better understand human needs and on ensuring the priority of the better UX in design decisions.
Work
Qualiative research for FosAgro
Focus: key needs and level of digitalisation of farmers in Russia.
Instruments: hypotheses, in-depth interviews, clustering and data analysis, CJM, personas, gap analysis in user scenarios, digital prototyping.
Instruments: hypotheses, in-depth interviews, clustering and data analysis, CJM, personas, gap analysis in user scenarios, digital prototyping.
Organisational design & research for Leroy Merlin
Focus: employee journeys for Head-office managers and store employees.
Instruments: hypotheses, in-depth interviews, clustering and data analysis, CJM, personas, gap analysis in user scenarios, design thinking workshops.
Instruments: hypotheses, in-depth interviews, clustering and data analysis, CJM, personas, gap analysis in user scenarios, design thinking workshops.
2021-2022
Lead CX/UX b2b at Alfa Bank
• Management of the team of CX/UX researchers, analysts, UX writers.
• Implementation of the Discovery process in product teams.
• Training product teams in CX/UX research methods, design thinking, etc.
• Implementation of the Discovery process in product teams.
• Training product teams in CX/UX research methods, design thinking, etc.
2020
Intensive course for designers and researchers at the Design Thinking Center. Methodologist and expert
Qualiative research for FosAgro
Senior UX-researcher. Wonderfull
UX/UI design for Wonderfull
Lead communicational designer. Wonderfull
CX/UX course for designers
2018-2019
Organisational design & research for Leroy Merlin
Senior researcher. Wonderfull
Educators project
Desing thinking for teenagers and teachers. Product owner, methodologist. Design Thinking Center
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